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Privacy Policy

ArtTactic privacy policy

ArtTactic takes the privacy of its users seriously. We are committed to safeguarding the privacy of our users while providing a personalised and valuable service. This Privacy Policy statement explains the data processing practices of ArtTactic. If you have any requests concerning your personal information or any queries with regard to these practices please contact our Privacy Officer by e-mail at lindsay@arttactic.com

Our sites contain links to third party sites which are not subject to this privacy policy. We recommend that you read the privacy policy of any such sites that you visit.

Information Collected

Personal information is collected by ArtTactic. ArtTactic is registered with the UK’s Information Commission as Data Controllers in accordance with the EU General Data Protection Regulation (GDPR) 2018. References in this privacy policy to "we", "us", "our" or similar refer to the ArtTactic operating the relevant website and references to "ArtTactic sites" refer to any of our websites from which you have accessed this privacy policy.

Company: ArtTactic Ltd

Registered Office:44 Fernbrook Road, London SE13 5NF

Registered Number: 04215594

Data Protection Registration Number: ZA352172

We collect personally identifiable information about you (your "Data") through:

  • the use of enquiry and registration forms
  • registration for free trials
  • your purchase of any our products or services
  • registration and playing ArtTactic Forecaster competitions
  • participation in market research and surveys

The elements of your Data that we collect may include:

  • Name
  • Job title
  • Company name
  • Company address, phone and fax number
  • Home address and phone number
  • Mobile telephone number
  • E-mail address
  • Market research data (such as art collecting interests, habits, opinions, predictions)
  • ArtForecaster competition data (hammer price forecasts, rankings, skill levels)
  • Usage statistics

We may also collect information that we request from you regarding your use of our service or that we collect automatically about your visit to our sites. Please see our Cookie Policy for more details.

Use and Disclosure of Personal Information

We use your Data for purposes which may include:

  • providing our users with a personalised service
  • processing orders, registrations and enquiries
  • conducting market research surveys
  • allowing users to participate in interactive features of our service, where they choose to do so
  • running competitions and promotions
  • providing you with information about products and services we offer (if you agree to receive such information)
  • sharing your Data with third party organisations who offer products or services which we feel may be of interest to you (if you agree to receive such information)
  • monitoring compliance with our Terms and Conditions and Copyright Policy

See our Cookie Policy for more details.

If you wish to receive information about ArtTactic products or services or from other carefully selected organisations about products or services they offer, please indicate your preferences using the consent boxes when providing us with your Data.

We may also disclose your information in accordance with a properly executed court order or as otherwise required to do so by law. We reserve the right to fully co-operate with any law enforcement authorities or court order requiring or requesting us to disclose the identity or other usage details of any user of our sites.

We also use information in aggregate form (so that no individual user is identified by name):

  • to build up marketing profiles
  • to aid research
  • to manage our relationship with sponsors and advertisers
  • to audit usage of the site.

We use technology on some of the pages of our websites, which may record user movements, including page scrolling, mouse clicks and text entered. It will not record financial information such as credit or debit card details. The data we collect in this way helps us to identify usability issues, to improve the assistance and technical support we can provide to users and is also used for aggregated and statistical reporting purposes.

Use of Cookies and Other Tracking Devices

Please refer to our Cookie Policy.

Security Policy

ArtTactic have appropriate measures in place to ensure that our users’ Data is protected against unauthorised access or use, alteration, unlawful or accidental destruction and accidental loss.

Transfer of Data

The Internet is a global environment. Using the Internet to collect and process personal data necessarily involves the transmission of data on an international basis. Therefore, by browsing the ArtTactic and communicating electronically with us you acknowledge and agree to our processing of personal data in this way.

User Access and Control of Data

If you wish to amend any of the Data which we hold about you, or update your marketing preferences, please contact privacy.officer@arttactic.com or visit the "Contact Us" or visit ‘My Account’ section of our website.

All users

In accordance with the EU General Data Protection Regulation (GDPR) 2018, you may request a copy of the personal information we hold about you by contacting the Privacy Officer by e-mail at lindsay@arttactic.com or writing to: Privacy Officer, ArtTactic Ltd Number, 6-8 Bonhill Street, London EC2A 3JF, United Kingdom

Children Under 14

We do not intentionally collect any information on children under 14 years of age. We will undertake to delete any details of such users where a parent or guardian has notified us that any such details have been obtained.

Changes to this Policy

This policy is effective from 14th May 2018. From time to time we may make changes to this privacy policy statement to reflect any changes to our privacy practices in accordance with changes to legislation, best practice or website enhancements.